Apple wanted to develop a distinctive interactive retail point-of-purchase display for
marketing Mac-compatible CD-ROMs in computer and software retail stores where floor space was at a premium.
This design featured a Mac demonstration system with a custom graphic interface
and an oversized trackball, but no keyboard, housed in a locking clear acrylic housing. The display had
clean shapes and adjustable shelves to fit a variety of CD packaging. The footprint was triangular to fit at the end of an aisle or in a corner.
|