Online Resume: Phillip Randolph Carter
When business is a network and marketing is experience we have a 'wicked problem'... by bridging customers, organizations, and technologists, we'll find new opportunities everywhere.
Design approaches are tools that transmute gaps into change! What you need is a product marketer (slash) designer (slash) technology junkie with experience and proven success in enterprise applications, story telling, design, and customer research to find benefits that matter to your customers and help them see what they've been missing.
Consulting experience with Medtronic, Apple Computer, Peachtree Software, Citicorp, Chase Manhattan, and many others.
Discovery. Critical Thinking. Communications. Product Requirements. User Research and Analysis. Internationalization. Design and Software Methodology. Enterprise ERP, CRM. Financial Transactions. Business Process Management. Project Management. Product Evaluations and Competitive Research. Web Metrics setup and analysis. Product Management. Deep experience with business and banking financial systems, eCommerce, customer support and CX (customer experience). I hold CMMI, RUP, and ScrumMaster certifications.
Product Marketing Wonk, September 2021 to March 2022
Product messaging content, blogs, website analysis, design workshops and retrospectives for customer-centered cloud customer experience.
Product Marketing Architect, February 2016 to September 2021
Product and portfolio messaging strategy and internal consulting for web, advertising, and disruptive sales-storytelling differentiation. Coordination between marketing, product management, support, services, and education groups on agile marketing approach. Recruited from PureCloud UX into marketing as Interactive Intelligence pivoted to focus on cloud-based product in January 2016 and through purchase by Genesys in November 2016.
UX Architect for Orgspan and PureCloud, February 2012 to January 2016
Design, analysis, user testing, discussion, facilitation... part of founder group at Orgspan building cloud-based, user-driven enterprise collaboration, communication, and planning tools. Orgspan was purchased by Interactive Intelligence in May 2014 as a platform architecture for their next-gen CX software. The Orgspan platform used Web, iOS, and Android clients into cloud-based REST APIs -- using big-data search for organization skills, experiences, locations, and availability; plus cloud-based data syncing to/from enterprise legacy systems.
WebAssign - Advanced Instructional Systems
Director of User Experience, April 2010 to February 2012
NCSU education spinoff on Centennial Campus in Raleigh provides online homework, testing, and class resources along with automated grading for instructors. With complex legacy systems, eleven years of questions in the assignment database, and more than a half-million students with daily access, I was hired to provide a voice for users to the executive board and to push WebAssign to a new level of ease of use.
Senior Product Designer, February 2009 to April 2010
Research Triangle startup with brilliant application monitoring and triage tools that show customers what is actually happening inside complex multi-tier apps in modern virtual data centers, with no configuration or hand-modelling required. Developed design strategy, performed user tests and analysis. Generated alternative designs as sketches, static screenshots, and interactive HTML mockups. Wrote design specs as use cases and interaction details as inputs to scrum agile software teams, and coordinated reviews and design changes with product management.
Information Week Startup 50 - April 2009 | eWeek Products to Watch - 2009 | NetworkWorld.com 10 Startups to Watch
Director of User Experience, April 2007 to October 2008
Strategic design direction and standards, day-to-day management and mentoring of a talented UX team with user testing, and supporting research at a fast growing web-based digital content publisher. Projects included application of new page architecture and alternate publishing wizard workflows, cart and checkout improvements, and weRead social book site improvements.
PCmag.com Editors Choice August 2008 | SEOMoz Web 2.0 Award May 2007, May 2008 | Recommendations by Publishers Weekly, Rachel Ray, Chicago Sun-Times, and the New York Times
Wachovia Bank, N.A.
AVP, eCommerce User-Centered Design, December 2006 to April 2007
Contract Consultant, October 2004 to December 2006
Wachovia Mortgage Content | Wachovia Securities Analyst Report Search | RIA Retirement Calculator | Wealth RM Client Tools | eCommerce Worktracker Enhancements | Wachovia Finance Reconciliation System Analysis and UI Design | Corporate Accounting Reporting System UI Enhancements | Usecase Methodology | Web-based UI/Behavior Standards
Chief Interface Architect, October 1998 to August 2004
ID+B Manager, August 1997 to October 1998
Senior Interface Architect, December 1995 to August 1997
S1 Enterprise Platform Interface, JSP/HTML Standards and Implementation for Releases 1-3 | S1 Consumer Suite Interface and Development Standards | Template Object Model (TOM) Page Architecture | Performance Standards | VFM Internet Banking Interface | VIM Brokerage interface | VLM Loan Applications | Corporate Cash Management Account Interface | Online Checkbook Interface | CSR Interfaces | System Configuration Interfaces | UI Standards and Strategic Planning | Project Planning | S1 Intranet Standards and Planning | Edify VRU Usability Reviews
Interface Architect, April 1994 to December 1995
Joined Peachtree after working as a user interface consultant to them from September 1992. Provided in-house GUI expertise on Windows 3.x, Macintosh, and Windows95 financial software development. Responsibilities included reviewing design decisions, directing usability testing, coordination with programmers and product management, teaching design principals to staff designers, competitive product analysis, writing feature specifications, and development of on-line corporate design standards.
Peachtree Windows95 retool (interface/features planning) | Peachtree Accounting for Windows, release 3.5 | Peachtree Accounting for Windows, release 3 | Peachtree Accounting/ADP SoftPay release | Peachtree Accounting for Macintosh
1995 PC Computing 'A' List, PC Magazine Editor's Choice, Windows Magazine Top 100 Award, Home Office Computing Editor's Pick for Peachtree Accounting for Windows 3.0
Ratio DesignLab, formerly SpectraLogic
Director of Industrial Design, September 1988 to April 1994
Created Industrial Design department within existing electronic and software engineering company to deliver concurrent engineering services for a variety of medical, electronic, and software clients. Provided design solutions for projects, sales and contract negotiation, project planning, systems design and implementation, facilities planning, and vendor schmoozing for clients ranging from Citicorp to Apple Computer.
Peachtree Accounting for Windows, release 2 | Peachtree Business Checkbook (never released) | Namic Cardiac Angioplasty Pumps | Novoste Angioplasty Arterial Catheter System | Endo-tech Laparoscopy Handpiece | Battery Powered IV Heater (patented) | Medtronic 9711 Programmer Trainer | Medtronic Implanted Drug Pump Programmer | Medtronic Fit Database | Brother Electronic Recipe Books | OKI Cell Phone Case Designs and Interfaces | GEC Avionics Personal HUD for Aircraft Maintenance | Atlanta Olympic Committee bid concepts for Electronic Information Kiosks | PTS Laserdisc-based training System Controller | CSI Oxytrol Oxygen Conservation Device | Citibank CSR Staff Terminal Development | Chase Manhattan Telephone Banking in-branch training kiosks
1994 Codies Award, PC Magazine Editor's Choice, Home Office Computing Editor's Pick Award for Peachtree Accounting for Windows 2.0
1992 IDSA/BusinessWeek Gold IDEA Award for Medtronic 'Fit' Interface
Lee Payne Associates
Senior Designer, June 1986 to September 1988
Collaborated with other industrial designers in midtown Atlanta-based consulting firm to design electronic housings, plastic parts, power tools, and graphics for games and food packaging. Primary focus was development of new concepts through use of mixed-media sketches, models, and prototypes. Also managed clients, contracts and meetings, including market research sessions and brainstorming programs.
Ohmeda Hospital Gas Supply Systems | Coca-Cola USA Custom Vending and Cherry Coke Graphics Concepts | DTI Digital Telephone Voice Scrambler | LPA Office Space Design | Delta International Power Tools | Electrolux Vacuum Cleaners | Contel Business Phone Concepts | Charbroil Gas Grill Lines | Dow Chemical Shout Packaging | King Packaging Plastic Tableware | Cunningham Photography Corporate Identity | Westclox/Seth Thomas Clocks and Accessories
Cognitive Event Horizon
DBA Consulting Practice, 1995 to present
DBA Design Practice, September 1985 to June 1986
Prepared concepts and mixed-media sketches for a range of projects. Worked on a contract basis with other Atlanta design firms and with direct clients. Cognitive Event Horizon developed as a website with some outside consulting for friends and family, primarily in website and corporate identity design.
Lyrisys Inc. Internet Home Page | International Horizons, KK (Japan) Technology Consulting | Magee Enterprises Automenu for Kids | Magee Enterprises 'Rosebud' Executive Information Retrieval Tool | Chewing Dog Furniture Identity | Symbic | Lyrisys Inc. | Alpha-Core | Software Communications Solutions | Diver Action Network
Jack Seay Design Group/McCalla-Lackey Associates
Industrial Designer, June 1983 to September 1985
Developed concepts from idea to production for appliances, power tools, electronics, point-of-sale displays, and toys. Created mixed-media sketches, engineering drawings, form and photography models, and demonstration mechanisms.
Delta International Woodworking Tools Line Redesign | Porter-Cable Jigsaw and Sabersaw Redesign | Cobra Integrated Headrest Radio System | Hunter Fan Ceiling Fans and Thermostats | Xtruder Alarm Systems | Sunbeam Electric Frypans | International Horizons Teaching System Packaging and Cassette Players (patented) | Westclox/Seth Thomas Clocks and Accessories | Farberware Undercabinet Toaster and Coffeemaker | Abbott Laboratories IV Drug Systems | Black & Decker Staple Guns | Rollins Security Systems | Singer Vacuum Cleaners
Honors + Awards
Forrester TEI shows 570% Return on Investment (ROI) and 3-month payback for PureCloud
PCmag.com Editors Choice for Lulu.com | SEOMoz 2008 Web 2.0 Award
SEOMoz Web 2.0 Award for Lulu.com
Wachovia Retirement RIA Calculator named 'Best Practice' for financial calculators by Change Sciences Group
Celent Communications names S1 Business Banking 'Best of Breed' noting its superior user interface -- "The ease-of-use of S1 Business Banking, which customers describe as intuitive and easily navigable". The report calls attention to S1's common administration tool for banks, which provides a single administration module to set up customers, branding, product packaging, and system settings.
Three of top five banks use S1 interfaces in Gomez satisfaction ratings
Speaker at "Third Generation Web Sites" conference in San Francisco, January 1997
PC Computing "A" List, PC Magazine Editor's Choice, Windows Magazine Top 100 Award, Home Office Computing Editor's Pick; all for Peachtree Accounting for Windows 3.0
Codies Award, PC Magazine Editor's Choice, Home Office Computing Editor's Pick Award; all for Peachtree Accounting for Windows 2.0
Founding Board Member and Secretary of Allied Design Council; a multidisciplinary design coordination group including IDSA, AIA, AIGA, IIDA, SEGD, ASLA, ASID (1994-1997)
IDSA Atlanta Chapter Vice Chair (1994-1995)
IDSA/BusinessWeek Gold IDEA Award for Medtronic 'Fit' Interface
IDSA Merit Award, Tau Sigma Delta Architecture Honorary
Honors English Program, Auburn University
Raleigh CAC - Wade-Hillsborough Citizens Advisory Committee Co-Chair (2015-2020)
TriUPA Advisory Council Member (2007-2008), Secretary (2008-2009), Social Planning Chair (2009-2010)
Co-instigator, Charlotte IA Cocktail Hour, a monthly discussion group for UX professionals (2005-2007)
Lectures on industrial design and Internet issues at Georgia Tech, Auburn University, the High Museum of Art.
Founding Board Member, Allied Design Council (1994-1997)
IDSA Atlanta Vice-Chair (1994-1995)
Creative collaboration with The Center for Puppetry Arts in Atlanta.
Volunteer work with Multiple Sclerosis fundraising, Team CBC, High Museum of Art, Georgia Tech, Auburn University, Hands on Atlanta, and Habitat for Humanity.
B.IND (1983) Special multidisciplinary industrial design degree.
Minor in Sociology, English Honors Program, Tau Sigma Delta Architecture and Design Honorary, Dean's List 5 quarters.
Georgia State University Business School
Masters Program (1988-1989, unfinished MBA)
Rational Unified Process (RUP), Rational Use Case Authoring, Capabilities Model Maturity Integration (CMMI), Contextual Inquiry Process, Certified ScrumMaster, Omniture Advanced Web Analytics