Cognitive Event Horizon image

Welcome to a tiny adventure on the web started in 1997

I'm a user-centered designer who is eternally curious about this world and how we can make it even better. I've had a front-row seat in four technology revolutions; the GUI, online banking, cloud computing, and B2B marketing.

I help teams understand and communicate with their customers...

Working with businesses and developers to refine customer needs through interviews, research, personas, and feedback.

Using customer insights to create engaging content by turning features and technology into benefits with resonance; then writing and speaking clearly.

Bringing people together with collaboration and design thinking.

Building great things takes teamwork. We all have to get there together to build and sell effective services and products; listening and communication are the core.

The world keeps changing, and even though there are patterns that emerge each new thing has wonderful challenges. Design is a process for solving wicked problems through open iterations and feedback, and making decisions through analysis and managed compromise.

Interested in collaborating on work projects?
I'd love to help.


*What is a 'Cognitive Event Horizon'?
It's a coined term to express a user interface concept; it represents user paradigms, the everyday map of the world that people use to get through the day. Things that are outside a user's cognitive event horizon are not important to them, even if these things can hurt them. So a cognitive event horizon is what humans really use to navigate their lives, and that concept is a tool to make decisions about what is needed in a product, what is not, and how to talk to them about the benefits of change.

(Disclaimer: These pages are also for exploration. A chance to try some different effects, color schemes, and technologies. These pages can contain DHTML, CSS, Javascripts, etc. So please forgive me if some things look a little strange or go boink - they'll probably keep changing over time.)